Company Name
TSURUYA SHOTEN INC.
Year of establishment
1907
Type of industry
Manufacturing, sales of rattan furniture
Main products
Rattan furniture
Post code
990-0057
Company address
2-27 5-chome Miya-machi Yamagata Yamagata Japan
Representative
Genji Aita
T E L
+81-(0)23-632-4408
F A X
+81-(0)23-632-4409
Main selling channels
Retail shop, mail order company, etc.
EC sales results
Client’s EC site, etc.
Available language
Japanese
Since the company's establishment in the early 1900s, we have consistently offered products with timeless, handcrafted warmth produced in-house using imported rattan. Made by combining select, high-quality materials and Japanese attention to detail, our Japan-made rattan furniture items are durable and do not go out of fashion, yet their classic designs also have a modernity that complement any decor. Awards to date include the Good Design Award (ami kago, 2006; ami isu, 2012); the Yamagata Excellent Design Selection Award (two-tier laundry basket, 1999; Armchair, 2003; ami series, 2006; Rattan Hanger, 2014; hairu series, 2017; nejiro, 2019).
We are increasingly collaborating with industrial designers to develop design-conscious products capable of competing against lower-priced imports. A leading example is our unstained, unvarnished range of modern designs, which is rated highly by customers for its timeless appeal. This line successfully communicates and enhances our brand's unique strength in the employment of quality materials and craftsmanship. We also engage in activities to pass down traditional Japanese handicraft skills to younger people, such as by hosting rattan stool-making classes at the industrial design department of Tohoku University of Art and Design. We started working with this local university about ten years ago, when its graduates joined our company.
Brand name
hairu series
Product name
hairu series
Generic name
Basket
Materials
Rattan
Person in Charge
Aita Genji
Production area
Yamagata Yamagata Japan
Size
Weight
Domestic retail price
JPY11,000 - 27,500 (excluding tax)
The hairu series comprises nine products: the Midare Basket, Laundry Basket, and Footed Basket, each available in round, oval, and square shapes. Designed by Rina Ono (a graduate of the Tohoku University of Art and Design). Winner of the 2017 Yamagata Excellent Design Award for Product Design.
Brand name
TOUGENKYO
Product name
rattan hanger T
Generic name
Hanger
Materials
Rattan, Brass
Person in Charge
Koji Haneda
Production area
Yamagata Yamagata Japan
Size
W abt.40cm x D abt.20cm x H abt.12cm
Weight
(approx.)100g
Domestic retail price
JPY4,200 (excluding tax)
The bent form of this clothes hanger fully expresses the unique characteristics of rattan, with decorative accents provided by exquisite binding. It is left unvarnished for the enjoyment of the sheen and depth of color that develop through use.
Brand name
TOUGENKYO
Product name
rattan hanger shoulder
Generic name
Hanger
Materials
Rattan, Brass
Person in Charge
Koji Haneda
Production area
Yamagata Yamagata Japan
Size
W abt.40cm x D abt.20cm x H abt.12cm
Weight
(approx.)100g
Domestic retail price
JPY4,200 (excluding tax)
The bent form and exquisite binding of this clothes hanger fully express the flexibility and unique characteristics of rattan. It is left unvarnished for the enjoyment of the sheen and depth of color that develop through use.
Brand name
ami series
Product name
ami series
Generic name
Rattan furniture
Materials
Rattan, Stainless
Person in Charge
Genji Aita
Production area
Yamagata Yamagata Japan
Size
Weight
Domestic retail price
JPY35,000 - 100,000 (excluding tax)
Each item is available in natural and black. Designed by Hiroshi Yoneya. Winner of the Good Design Award in 2006 and 2012.
Brand name
TOUGENKYO
Product name
Rattan hanger eye
Generic name
Hanger
Materials
Rattan, Brass
Person in Charge
Koji Haneda
Production area
Yamagata Yamagata Japan
Size
W abt.40cm x D abt.20cm x H abt.12cm
Weight
(approx.)100g
Domestic retail price
JPY4,200 (excluding tax)
The bent form and exquisite binding of this clothes hanger fully express the flexibility and unique characteristics of rattan. It is left unvarnished for the enjoyment of the sheen and depth of color that develop through use.
Brand name
TOUGENKYO
Product name
Rattan pillow (large, small)
Generic name
Pillow
Materials
Rattan
Person in Charge
Genji Aita
Production area
Yamagata Yamagata Japan
Size
S : W 355 x D 240 x H 100㎜ L : 410 x D 240 x H 100mm
Weight
S:(approx.)400g、L: (approx.)500g
Domestic retail price
S: JPY21,000 L: JPY23,000 (excluding tax)
Approximately nine cm high at the center, this rattan bed pillow is easy on the neck, has just the right amount of "give," and is very cooling.
hairu series
rattan hanger T
rattan hanger shoulder
ami series
Rattan hanger eye
Rattan pillow (large, small)
