Yamagata Prefecture is located on the Sea of Japan side of the Tohoku region, about 300km north of Tokyo, and is known for its vivid four seasons as "cherries," which boast the highest production in Japan. Surrounded by beautiful mountains such as Zao, which are one of the 100 famous mountains in Japan, the area is blessed with beautiful nature, with the Yonezawa, Yamagata, and Shinjo basins and the Shonai Plain flowing from the south to the "Mother River" and the Mogami River.
The rich nature of Yamagata Prefecture, the distinctive culture cultivated in each region, and the trade between the Mogami River and the westbound route. From this history, many traditional crafts and products peculiar to Yamagata were born.
Many of the materials that craft makers face and talk about every day are gifts from nature unique to the area. The crafts contain the history and story of the land as well as the thoughts and skills of the creator. The beautiful, delicate and high-quality products produced in this way have received high praise from overseas.
This site introduces new designs and products that suit your current life while making use of traditional crafts and traditional techniques manufactured and sold by businesses in Yamagata Prefecture that are aiming for overseas expansion.